On this past weekend’s ‘Minding Your Business,’ Mark Beal, a professor at Rutgers University School of Communication and Information, discussed his new book “Gen Z Graduates to Adulthood.”
The book explains how employers can recruit and retain Generation Z members now that they are graduating college and being recruited for jobs.
Additionally, Beal explained to host Bob Considine how businesses can best market to Generation Z now that they are spending their salaries.
One common thread in preferences of Gen Z-ers for marketers and employers is that they are mission-based.
“They’re looking to support brands that demonstrate a purpose other than just selling me something,” Beal said of marketers.
Of employers, Beal said Generation Z members are “looking to work for employers that actually have a purpose other than just ‘let’s make a profit.’ Of course, you still have to generate revenue and a make profit, but what is your higher purpose?”
NJBIA’s “Minding Your Business” is a weekly TV show that airs on News 12+ at 9:30 a.m. every Saturday and Sunday, as well as 7:30 p.m. on Saturday.
News 12+ is available on most Fios and Optimum systems in New Jersey, or you can stream it live here
