Taft Communications says it is now better able to serve clients with international needs after being elected to join PROI Worldwide, a leading global consortium of entrepreneurial communications agencies with partners in 55 countries.
“As our business continues to grow, we see opportunities to support our clients in geographies and focus areas beyond our core market,” said Ted Deutsch, Taft Communications CEO and managing partner, said Wednesday.
“Knowing we can now tap into the expertise of such high quality, independent agencies around the world is an exciting evolution for Taft clients, our employees and our business,” Deutsch said.
Founded in 1983, much of Taft Communications’ work has focused on sustainability, diversity, equity and inclusion (DEI), employee engagement, and social impacts. NJBIA has partnered with Taft Communications and academic institutions to produce an annual New Jersey State of Diversity report.
Ciro Dias Reis, PROI Worldwide global chair and CEO of leading Brazilian firm Imagem Corporativa, said environmental, social and governance (ESG) factors are increasingly important to the work being done by PROI partners around the world.
“Taft Communications’ purpose-driven model fits well within the culture of our entrepreneurial network and brings additional perspectives in this area,” Reis said.
PROI Worldwide encompasses more than 85 PR and communications businesses in 165 cities and 55 countries. Reis says, individually, they are proven leaders in their home markets.
Collectively, the PROI partners represent more than $913 million in revenue and 6,900 employees. Thousands of clients, including dozens of Fortune 500 companies, trust PROI partners in one or more countries and regions around the world.
